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The myth of global marketing and what to do about it
As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing...
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Why a brand must become personified by its employees
Is Personification Possible? I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any...
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How to look again at role models and best practice sharing
Do you get it? In these changing times and an evident sense of disorientation, we are quick to latch on to success stories. There is a certain urgency to get “it” as if there were a magic wand,...
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Marketing Message: Say who you are, not what you do or what you are not!
In the latest US Presidential elections, there were inevitably a lot of factors that went into victory / defeat. It is a big country, a long race and extremely mediatized. Trying to pin Romney’s loss...
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With innovation, how to find a balance between Strategy and Communications?
I have been to several conferences or read in the news about how X company is pre-announcing a new revolution that will be launched in… 2014. For some of us, that feels like a century away....
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Managing the Dilemma: Operating in real-time versus a long-term strategy
The short-term chase versus the long-term tale Do you believe you’re working harder than ever before, and yet feel that the business is just not advancing as much as you would like? Many executives...
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Interview with @BrianSolis on the Inescapable Digital Transformation
Minter Dialogue #48 This interview is with Brian Solis, author of Engage!, The End of Business as Usual as well as the marvelous Conversation Prism (right, and now in its third version). In this...
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Three Wise Men or Three Why’s Men? How to recruit for the right attitude
Source: www.myspace.com/g_grandmabetty_836/photos/21602848 Coming out of the Christmas period, you probably had your fill of the three wise men. My favorite crack I heard was “A virgin birth I can...
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How to beat Obama? Why executives need to change their online personality to...
Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing. His 2012 repeat performance showed a seasoned, even more effective approach...
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The digital marketing mindset: the DM brief and why digital marketing will...
The right digital marketing mindset is an elusive concept in a world of short-term results. As companies continue to pour resources into their digital marketing efforts, the pressure is heightening...
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Real leadership credentials and schools as social networks
Great leadership is undoubtedly rare. Establishing the best leadership credentials is a tricky task for any board. Every culture has their preferences, and it would be foolish to suggest that the...
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How to identify influencers on social media?
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!}...
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What’s the single biggest Customer Service no-no?
These days, any self-respecting brand has to consider customer service as an integral part of the consumer experience. This is even more true if the brand is in the high value or luxury sector....
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What is the right leadership mindset for winning organizations today? The...
In this era of fundamental transformation, it has never been more difficult to find the right leadership mindset. As I travel around the world and work in different organizations, I see women and men...
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Sphere of influence – In which topic are you influential?
Online influence measurement systems and schemes remain a hotly debated area. Intellectually, we understand that real influence is, of course, is a blend of off and online. Influence is also highly...
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Mind the Gap – The best productivity gains are found under foot
Companies will forever continue to look for ways to make productivity gains. Consultants are brought in, new bosses plant their flags with their new big ideas, HR is called in to reduce headcount....
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Digital IQ – Upping executive digital ebility (or digital ability) as opposed...
I have been using the term Digital IQ for quite some time as a way to describe a person’s digital aptness. It has a singular flaw as a term: people might mistakenly believe that it’s just about...
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Digital eyeQ – a key to strengthening your Digital IQ
Developing your Digital eyeQ If you went to school more than 10 years ago, it is highly likely that you were not taught to develop your digital IQ. Trained to have a critical eye for reviewing...
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Itw with @DorieClark, author of Reinventing You, all about personal branding...
Minter Dialogue #64 This interview is with Dorie Clark, whom I met at SXSW2013 thanks to my friend Vince Jordan. Dorie has just released her new book “Reinventing You: Define Your Brand, Imagine Your...
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Chief Digital Coach – key position for digital transformation
As companies continue to grapple with unavoidable digital transformation and the concept of becoming more digital and (I would argue, by definition) more customer-focused, I tend to recommend three...
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